HEALTH AND WELLNESS WEBSITE | DIGITAL FASHION | GENERATIVE AI |
Enhancing the Customer
Retail Experience
DIGITIZATION
MEGATREND
Collaborations
across P.E.S.T. industries
MACRO
TRENDS
Connected Consumers
TRANSPARENCY
MEGATREND
Health and Wellness
1.
COMPANIES LIKE KITH ARE BECOMING MORE PERSONALIZED TOWARDS WELLNESS TO ENHANCE THE CUSTOMER LIFESTYLE.
BUILDING A COMMUNITY
NIKE'S STRONG PRESENCE IN EVERYDAY LIFE.
ARTICLES,
STORIES.
NEWSLETTERS,
ENHANCING THE CUSTOMER CONNECTION.
AND IMPROVING SEO
2.
Digital Fashion
RETAIL EXPERIENCE
PHYSICAL MEETS DIGITAL
DIGITAL FASHION
THE GAME CHANGER
We know Apple's history
And Facebook's
now Meta
THIS TREND IS HAPPENING AND IT'S URGENT
MORE APPS ALREADY DEVELOPING
IT'S HERE 2024.
CHANGING THE WAY WE SHOP/INTERACT WITH PRODUCTS.
BRANDS READY FOR DIGITAL FASHION
MORE CUSTOMIZATION
PERFECT TIMING
DURING Q1 MEETING MARTIN MENTIONED CROCS JOINING AS 1/18 NEW MARKET EXPANSION AMONGST THE OTHERS:
THE FUTURE OF FASHION
IS INTERACTIVE.
FROM WHEREVER YOU ARE IN THE WORLD.
FRONTRUNNER OF ENHANCING PRODUCTS TECHNOLOGY.
TECHNOLOGY.
THE WORLD TOUR '24
EASIEST INTEGRATION
already digital.
BIG PLATFORMS
FASHION AND DIGITAL WORLDS ARE MERGING.
BRANDS ALREADY CAPITALIZING VR PLATFORMS in 2023:
ENHANCING VS AND PINK PLATFORM RELEVANCE AND CUSTOMER EXPERIENCE
Q1 MEETING BY MARTIN &
GREGORY:
Modern campaign and talent comes from Competition and Marketing
Product is 60% of the purchase decision
Then It is the marketing and experience, etc.
Influences matter
850 points of distribution surpassing SKIMS
Got to look at our competitive advantages
Keep the conversation going
HUGE $
GROWTH POTENTIAL
existing and emerging
digital fashion
Virtual Try-On and A.R.
Personal Styling and Discovery
Fashion Rental
(RENT-THE-RUNWAY)
E-commerce
Fashion Marketplace
Sustainable Fashion
Platforms
3.
A.I. & A.R.
WE ARE ALREADY USING AI,
THE TECHNOLOGY CAN BE ENHANCED.
Q1 MEETING BY MARTIN &
GREGORY:
ADORE ME
A.R. try-ons
"the new space race"
A.I. generated ads
x
CREATED THROUGH LEXICON.
Elements
of
Intersection
photo by
Business
Design
Environment
Consumers
Living Forms
5 - Year plan
Wellness Collective
Product Placement Collabs with digital experience
App Launch
Products shown in film, TV, advertisements, METAVERS, Guerilla Marketing
More Sport lifestyle brand identity connections
Late 2024
2026
2027
2025
Virtual Store
Experienced Based Shopping
Collaborations with Sports/Olympic celebrities in Virtual Space and AR
Sport Collective:
THE FACE OF PINK
YOU DON'T WANT TO MISS OUT
YOU DON'T WANT TO MISS OUT